Challenge

Tuberculosis is not a disease of the history books – cases had been growing in the UK since the 1980s. There was an urgent need to raise awareness of symptoms with ‘at risk’ groups.

Insight

Some older ‘at risk’ groups – such as Somali and Bangladeshi communities – can have poor English language and literacy skills.
Visual materials, patient stories and trusted partners were key to the campaign, transcending literacy and cultural barriers.

Solution

We helped develop a high-impact website – www.thetruthabouttb.org – and a highly visual stakeholder pack of materials including a DVD of patient stories.
Extensive work took place ‘on the ground’ with community organisations to communicate face to face with those at risk of TB.

Impact

Awareness of tuberculosis increased in at-risk groups.