Who we are


We deliver award-winning research, brands and health campaigns that change lives – for good. Other agencies say they change behaviour – but we actually do it.

Our name is our philosophy – we work tirelessly with your target audience to design and road-test each and every campaign. But what makes us unique is our senior team of consultants who come from a wealth of backgrounds – from policy, PR & design to journalism and psychology. It’s this melting pot of experience and ideas that creates great work.

Our People

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Ed Gyde  –  CEO and Public Health Lead

Ed has lived and breathed health campaigns for two decades. Coming from a medical family, he is our public health lead and has shaped many of the biggest national public health campaigns: ‘5 a day’, ‘Talk to FRANK’ (drugs education) and ‘Know Your Limits’ (alcohol education). In his spare time he likes to think he’s got Roger Federer’s forehand on the tennis court.


Kati Lopez   –  Senior Art Director 

Kati is our creative live-wire with decades of experience in art direction. She loves a challenge and has worked on issues ranging from mental health, smoking cessation and drug misuse to promoting Finnish culture. She has worked on many recent change-making campaigns for issues such as bowel cancer awareness. Kati also has an amazing facility in bringing data to life.


Nenad Bogojevic  –  Senior Brand Designer

Nenad is a brilliant and versatile designer, with huge experience working across multimedia platforms. He turns the written word into incredibly powerful visual identities that leap off the page. He’s created logos for heavyweight international groups such as the ‘Global Ocean Commission’ through to the regional TV channel ‘London Live.’


Chris Rose  –  Senior Strategist and Environmental Lead

Chris has over 30 years’ experience as a communications strategist, and is a renowned author and campaigner. Formerly the Deputy Executive Director of Greenpeace, he’s an expert in communicating issues on climate change and public health. He’s crystal clear about what works and what doesn’t. You’ll want him on your side!


Nicky Forsythe  –   Psychologist and Lead Researcher

Nicky is a qualitative researcher trained in Humanistic Psychology. She’s spent 20 years using psychological techniques to gain richer insight into people’s behaviour, and her work has shaped policy in the Ministry of Justice and the NHS. She’s facilitated groups among everyone from airport baggage handlers and victims of domestic violence through to people with learning disabilities and top scientists.


Pat Branigan  –  Senior Researcher

Pat has had a diverse career – he’s an anthropologist with over 15 years’ experience developing analytical solutions for major Government initiatives. His specialism is qualitative research and he has led the development of over 40 HIV campaigns and was also instrumental in shaping the Government’s ‘Talk to Frank’ initiative.


Amy Meadows  –  Senior Marketing Strategist

Amy is our strategy dynamo with 20 years’ experience unpicking every issue under the sun – but she’s arguably most famous for her work which helped underpin the ‘Time to Change’ campaign which has helped destigmatise mental illness. Amy isn’t afraid to ask the questions that will actually solve your problem.


Ron Finlay  –  Senior PR Strategist

Ron is our PR supremo – with over 30 years’ experience in PR strategy, stakeholder communications and public affairs. He’s an expert in all matters NHS and his recent work includes devising the public and patient engagement strategy for local NHS groups, and also conducting healthcare professional research for Diabetes UK.

Charlotte Sutton

Charlotte Sutton  –  PR and Media Director

Charlotte is our tenacious media guru who leads our press office teams. She has decades of experience gaining high profile coverage for campaigns such as ‘Tackling Violent Crime’ for the Home Office through to Network Rail’s youth safety campaign ‘Rail Life.’   She has an amazing breadth of media relationships across the health sector and always achieves the big headlines.


Angela Coles  –  Communications and Media Trainer

Angela is a highly experienced presentation and media coach. She helps people to get their messages across clearly every time. Previously a national journalist, Angela has trained everyone from Government ministers through to A-list celebrities. People say her training sessions are the best courses they’ve ever done.

Our Reach

Audience is a group of 20 senior consultants with regional and national associates across UK. We can work with the M&C Saatchi Global Group who are connected with 23 offices in 20 countries who work with organisations wanting to achieve positive social change nationally and internationally.